Why Most Sylist's Scare Me!
Let me set the scene - I’m 33, second baby, only months old and I’m a bit of a mess. Every time I became pregnant I would spend the next 9 months in everything floaty and floral (the complete opposite of my usual style) and I would also do something radical to my hair. Not the best idea since my hair grows at about 2 inches a year!!!!
Nevertheless, I would inevitably find myself in a post-baby style crisis.
'I encourage and educate women, especially mums, to dress and love the body they have now!
Top Shop and Warehouse were no longer friends with my voluptuous new shape. However, I just wasn't ready to embark down the aisles of Marks and Spencer with their glam-grannies, cardigans and Per Una handkerchief-hem skirts(p.s M&Sare making a comeback in my opinion!)
So I started to look for a stylist online. This of course, wasbefore the phenomena that is Instagram where you can now follow a stylist's story and get a more rounded idea of who they are and what they offer. No, it was when most style businesses had more traditional website'swithcollections of posed photographs, confident women and perfectly organised wardrobes. Not only was I not convinced but I was thoroughly petrified too. I was low on confidence, felt like an alien in my body and was growing out a very bad lopsided hair-do. Were they going to make me look like them? How would they know what I like? After all they were young, slim and wore black edgy clothes with bright make-up or they were older, more manicuredand wore colourful cotton modal.
They alsohad an air of opulence and expense..and this frightened me as my disposable income had dwindled significantly upon starting a family and albeit, retiring from the West End Stage.
I would sit and watchstyle transformation shows and start to think beyond the big reveal. Could these womenmaintain the looks they had been given? Did it work in real life? Did they even get to keep the clothes (smile!)
Most of the TV stylists were bolder than brass, highly creative in their personal style and very persuasive when it came to convincing their subjects. This was not what I was looking for from my terraced semi in Watford.
So the irony is, as a stylist now, with the heart to help women who find themselves in a similar style crisis, I find myself battling the samefears and perceptions in my audience. Will it be expensive? Will she capture the essence of who I am in her style choices? Will it work? Will I have to spend lots of money on new clothes? Should I lose the extra weight before I do it?
Everyone is different and wants different things from their wardrobe. What I hope to do is encourage and educate women, especially mums, to dress and love the body they have NOW - after all, we are lite years from genetically modifying the “big hip” or “short leg” gene. So you've put on some baby weight! So what! My stomach never went down after number three, despite a year long gym regime. So I had to learn to embrace it and dress differently. The tight t-shirtsthat were so much a part of my pre-baby style had to go!
When I started to understand my new shape, the colours that made me look my best and the essence of who I am, it was much easier to make the right choices which not only supported my new shape but brought me to a place of appreciation.
For years I wanted to be 5ft 3” and petite - not likely! God has made me 5ft 9, with an amazonian physique which I rather love now as I can wear so many fashions that would swamp a smaller frame.
And with regards to cost, the programme is designed to spread the cost of what can, ordinarily, be quite expensive. Buying anyone’s service and time has its limited discounts. You can't get a plumber to come out for less than £50 per hour so I guess its fair to expect a style and image consultant worth their salt to charge the same.
This is why I created the Style & Wardrobe Programme. I wanted to create a comprimise.. "bespoke styling meets the budget mama", if you like.
This plantakes you on a simple 12 week journey. From as little as £39 per month you have your very own personal stylist, receive all your main style consultations at significantly discounted prices andhave someone to shop for you online according to your goals and budget. By the end you should feel a lot more inspired by your wardrobe and confident with your style. Many stylists do a full colour consultation, shape analysis and wardrobe edit in one day but I think this is too much. We break up the process to allow all the wonderful style knowledge sink in and give you time to incorporate it into your daily life. Rome was not built in a day and neither will your perfect wardrobe!
So here I am 4 children later, having moved to what I would consider the country and setting up life and business all over again - at 40!! Its been tougher than I thought but
I'm excited to see what the gorgeous Peterborough has to offer and vice versa....watch this space!