THE SCIENCE OF STYLE - The Corporate Headshot
Okay so having been an actress for many years I have had a headshot or two taken in my time. The entertainment industry is very specific about headshot styles but I think, depending on your business and industry you can have more creative freedom when it comes to how you want your business headshot to look.
I guess the most important question is - why should you have a professional head shot taken in the first place? After all we live in a world where a "selfie" with a good smartphone is good enough for most things right?
Well, for some people this is okay but I personally believe if you are serious about your business and it being a success, then excellence is key. High quality marketing and branding imagery will say a lot about the person or people behind the business.
As a stylist, I am on the other side of the camera now, so I wanted to share a few of my ideas as well as tips I have learned from photographers and other professionals over the years, to help you get the most out of your shoot. Wearing the right outfit for the camera is all part of projecting the excellence and professionalism of your business as well as the right brand message.