Living Coral is next years Pantone Colour of the Year. Even the name seems lofty and un-relatable but I guess with millions of hues on the colour wheel - it needs to be distinguishable and attention worthy. Who gives these colours their noble titles anyway? What influences their choice? Perhaps this new shade draws upon the 80’s pop band Living Colour that fused so many styles and influences in their music. Or perhaps they want to make reference to the coral reefs and raise attention to their worldwide devastation due to global warming. Who knows?